No matter how long you’ve been doing your job, there’s always room for improvement. With that said, here are five things that can help you be a better dentist.
Distinguish yourself from other practices.
Cultivate a good office environment.
Expand your services.
Offer financial options.
Have a well-trained staff.
What makes your practice unique? Whether it’s an expansive array of oral health services, high-quality specialized services, or a greater focus on patient care, determine what sets you apart and promote it consistently using advertising methods such as dental postcards, newsletters, and social media to build awareness of your practice.
Take a close look at the environment you’ve built in your dental practice. How does your staff communicate? How do you communicate with them? Even your office décor and physical environment can affect how well your office runs. To develop and strengthen your office culture, gather your staff members to discuss your dental office’s daily operations and its goals. When everyone is on the same page and working towards the same goal, your dental practice can thrive.
Just as you can always grow as a professional, your practice will always have room to grow. Think about how you can move your business forward. This can mean expanding your office space to accommodate more patients, associates, or equipment, or adding a new service. It can also mean improving the equipment you currently have so that your practice runs more efficiently and effectively. Just be sure that you’re not overextending yourself and that the changes you’re making will truly further your business.
Every successful dentist office will have a wide range of payment options to accommodate their patients, accepting cash, credit, and checks in addition to insurance coverage. Consider adding financing options for patients as well, such as payment plans or your office’s dental plan, so that a patient’s finances won’t have to interfere with their making important dental health decisions.
Of course, it’s important to have the quality of your care be recognized and appreciated by your patients, but keep in mind that your staff is almost always the first point of contact for patients. Their professionalism, attitude, and communication skills have a lasting effect, so make sure that each member of your staff has been thoroughly trained in the practices of your office and receives continuing education to ensure that you can book more appointments and maintain high patient satisfaction.